Curso Review
Taking design partnersGet ahead of every category review.
Curso Review takes the heavy lifting out of the data, the evidence and the deck for FMCG and CPG teams, so you go in proactive, not reactive.
The challenge
Category reviews are won on evidence. The brief rarely sits still.
Range reviews rarely go to plan. The customer changes the brief, the date or the products in question at the last minute, and your team has to defend the range from a mountain of data and insight spread across spreadsheets, reports and inboxes.
The brief changes at the last minute.
The buyer moves the date, flags new products or asks a new question, and the case has to be rebuilt in days.
Too much to juggle.
Scan data, portal exports, panel reports, scorecards and email threads, each holding part of the case for your range.
Every number gets challenged.
When the buyer pushes back, you need the right figure and where it came from, straight away.
Bring everything
Upload any document that matters.
From sales reports to the buyer's last email. Curso reads them, maps your data, and keeps every figure linked to the document it came from.
- Weekly scan sales
- Retailer portal exports
- Shopper panel reports
- Supplier scorecards
- Category briefs
- Buyer emails
- Launch reads
- Last year's review
Built for you
Your outputs, built automatically, on brand.
Set up your template, brand guidelines and tone of voice once. Curso builds every output from the claims you approve.
The presentation
Slide by slide, in your own PowerPoint template, with speaker notes.
The brief
The written case, ready to share with your team.
The Q&A pack
The buyer's likely questions, with your answers.
How it works
From the buyer's brief to the meeting, in five steps.
- 1
Objective
Set your position from the buyer's brief: defend the range, grow, or concede what you can't hold.
- 2
Claims
Talking points with receipts. Each one supports, complicates or contradicts your position.
- 3
Story
Approved claims, in the order you'll make them.
- 4
Presentation
The deck, brief and Q&A pack, built for you, on brand.
- 5
Rehearse
The questions the buyer is likely to ask, and how ready your answers are.
Start with the position
Know what you have to prove.
Curso turns your position into what it needs proven, and shows which parts are backed by evidence and which aren't yet, before you're in the room.
Claims with receipts
Every number, sourced.
Each talking point carries its chart, its numbers and where they came from: the file, the period and the definition used. Click any number to see how it was worked out.
Rehearse
Walk in ready for the hard questions.
Curso lists what the buyer is likely to ask, answers each from your evidence, and tells you which answers are strong and which still need work.
All screens show invented sample data.
Numbers you can stand behind.
Every number is rigorously calculated from your data, then checked and validated.- Each number shows where it came from: the file, the page or cell, the period and the filters.
- Numbers stay provisional until your team agrees how they're defined, and nothing provisional goes to the retailer.
What you get
Go in proactive, not reactive.
Hours of data wrangling, gone.
Bring your sales exports and documents as they are. Curso maps the columns and does the sums.
Your position ready before the retailer asks.
Know what the evidence supports, where the weak spots are, and what the buyer will push on.
Time spent on strategy, not slides.
The deck, brief and Q&A pack build themselves from the claims you've approved, on brand.
Shape Curso Review with us.
We're working with a small number of FMCG and CPG teams as design partners. Tell us about your next category review.